Authenticity- what does it mean? Authenticity means having an open mind and being able to make decisions based on knowledge and creativity, not on what other people are telling me to do because it's  “in” right now or “everyone’s doing it." 
I think that in order to be truly authentic you need to have a strong personality.  You need to be able to think outside of the box, question everything and constantly keep your brain motors going. To me, being authentic in the Western world is having knowledge and understanding of a greater system that you don’t wish to conform to.  
In the fashion industry being authentic means taking risks.  Sometimes it’s hard not to conform to what the masses are doing because the concepts are so successful and widely accepted.  In order to remain authentic in this business I design jewellery that I love and wear- and try not to fog my brain with images that are pumped into the media.  Luckily for me, the people who buy Fredrick Prince aren’t trying to look like everyone else!
Melissa DeLuca/Fredrick Prince

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